Following are some features of a planogram in retail: Planograms can optimize the use of retail space to enhance product visibility, boost sales, and improve the overall shopping experience. In both cases, customers make buying decisions based on how well each item is displayed on store shelves. Did you ever notice that if you place bread or cheese at a discount price near the butter, it can increase the chance of your customer buying both items? Or, in the second example, placing chips and cookies near soft drinks can result in impulse buying. In the second case, to purchase a soft drink.
In the first case, the customer goes to the store to buy butter. For example, let us look at two examples. Recent studies show that 80% of customers make impulse purchases when products are visually appealing on shelf layouts. In this blog, we will delve into what is a planogram is and how it serves as a cornerstone of retail visual merchandising.Ī planogram, often described as 'POG,' is a visual representation or diagram that outlines the precise placement and arrangement of products on store shelves or displays. One essential tool that plays a pivotal role in achieving this is the planogram. In today’s retail world, creating a visually appealing and organized store layout is crucial to attracting and retaining customers.
